Aksaqila International Humanities and Social Sciences [AIHSS] Journal

Strategy To Improve Organizational Image Throughing Personality, Servant Leadership, Organizational Culture And Service Quality

2025-08-04T09:21:22+07:00

Image is one of the important assets for an organization that should be continuously built and maintained. A good image is one of the important tools, not only to attract consumers in choosing products or services, but also to improve customer satisfaction attitudes towards the organization. Image also shows the existence of an organization in the public eye, namely showing the public's view of the organization that is formed over a long period of time. A well-formed image will also have a good impact on achieving the goals set by individuals or organizations.Based on preliminary research, it is known that the Image of PGRI Schools in Bogor Regency is relatively suboptimal. Therefore, research is needed to obtain information on variables related to improving Service Quality. The purpose of this study is to carry out strategies and ways to improve organizational image by conducting research on the influence between personality variables, servant leadership, organizational culture and service quality. This study uses the path analysis method to determine the influence between the variables studied and the SITOREM method for indicator analysis in order to obtain optimal solutions in efforts to improve organizational image.

Model of Interreligious Harmony Based on Local Wisdom as a Means of Conflict Prevention: a Case Study of The Peaceful and Culturally-Oriented Village Of Nglinggi, Klaten, Central Java

2025-10-19T11:22:29+07:00

This study aims to explore the model of interreligious harmony in Nglinggi Village, Klaten, Central Java, which is rooted in local wisdom, and to examine its role as a means of preventing social conflict. Nglinggi Village, known for its religious diversity, has earned recognition as a Culturally Peaceful Village due to the community’s various efforts to foster harmony. This research employs a descriptive qualitative approach using a case study method. Data were collected through participatory observation, in-depth interviews with religious and community leaders, and documentation studies of interreligious harmony activities. The findings indicate that local cultural traditions such as gotong royong (mutual cooperation), sadranan (ancestral commemoration), and sharing practices during religious holidays play a crucial role in sustaining long-term harmony. Local wisdom in Nglinggi Village serves as an effective model for preventing social conflict in plural societies. This study is expected to contribute to the development of culturally based peacebuilding efforts in Indonesia.

Indonesia's Foreign Policy in ASEAN: A Conceptual-Critical Analysis of The National Peace and Security Paradigm

2025-11-14T09:21:33+07:00

This study examines Indonesia’s Foreign Policy in ASEAN through a conceptual-critical analysis of the national peace and security paradigm. It explores how Indonesia reconciles its normative commitment to peace rooted in the bebas dan aktif (free and active) doctrine and Pancasila values with the pragmatic requirements of national defense and regional leadership. Using a qualitative, literature-based approach, this research synthesizes academic works, ASEAN documents, and official Indonesian policy statements to analyze the interaction between identity, norms, and security imperatives. The findings reveal that Indonesia’s foreign policy embodies a hybrid paradigm combining constructivist ideals of peace, cooperation, and mediation with realist imperatives of deterrence and sovereignty. Within ASEAN, Indonesia positions itself as a peace entrepreneur, promoting dialogue, preventive diplomacy, and regional consensus as instruments of stability. However, this normative leadership is challenged by structural realities such as great-power competition, maritime disputes in the South China Sea, and non-traditional security threats like terrorism and migration. The study concludes that Indonesia’s peaceful diplomacy is both an ethical commitment and a strategic instrument for maintaining domestic and regional stability. To sustain its leadership, Indonesia must strengthen institutional capacity for mediation, integrate peace diplomacy with credible defense preparedness, and align domestic governance with its international peace narrative.

Digital Marketing As An Instrument For Economic Empowerment Of MSMEs In Urban Communities

2026-02-07T15:09:29+07:00

The rapid development of digital technology has fundamentally transformed business practices, particularly for Micro, Small, and Medium Enterprises (MSMEs) operating in urban communities (Kotler & Keller, 2016). Digital marketing has emerged as a strategic instrument that enables MSMEs to expand market reach, enhance competitiveness, and adapt to dynamic consumer behavior in the digital era (Chaffey & Ellis-Chadwick, 2019). The integration of digital platforms into marketing activities allows small businesses to overcome limitations related to capital, location, and access to information (Taiminen & Karjaluoto, 2015).This study aims to analyze the role of digital marketing as an instrument for economic empowerment of MSMEs in urban communities. Economic empowerment in this context refers to increased income, business sustainability, and the ability of MSMEs to participate actively in the urban digital economy (OECD, 2020). Understanding this role is essential, as MSMEs contribute significantly to employment creation and local economic resilience in urban areas.Using a qualitative descriptive approach, this research examines how the adoption of digital marketing platforms contributes to sales growth, customer engagement, and business development among MSMEs. Data were collected through in-depth interviews, observations, and documentation involving MSME actors who actively utilize social media, online marketplaces, and digital payment systems (Yadav & Rahman, 2017). The findings indicate that digital marketing not only improves business performance but also serves as a mechanism for broader socio-economic empowerment. This study contributes to the literature by positioning digital marketing as a tool for inclusive urban economic development.

A Multimodal Discourse Analysis of Yeonjun’s “No Labels Part 01” Album Promotion: Human Billboard as Hybrid Advertising on Instagram Reels

2026-02-07T15:13:55+07:00

This study examines the use of multimodal resources in Yeonjun’s No Labels Part 01 album promotion through a human billboard campaign disseminated via Instagram Reels. Employing a qualitative descriptive approach, this research applies Multimodal Discourse Analysis (MMDA) to analyze the interaction of linguistic, visual, auditory, and kinetic modes within two official promotional videos released by @txt_bighit. The findings reveal that the campaign constructs meaning through strong multimodal cohesion, where minimalist typography, symbolic color choices, controlled bodily movement, and ambient urban soundscapes work together to convey the ideology of “No Labels.” The absence of spoken language and background music emphasizes authenticity, artistic autonomy, and resistance to conventional K-pop promotional practices. Visual contrasts between Yeonjun’s exposed album imagery and the anonymity of the performers further reinforce themes of individuality and self-definition. This study concludes that hybrid promotional strategies combining offline street performance and online digital circulation function as effective multimodal discourses in contemporary music marketing, contributing to the expansion of MMDA within performative and digital advertising contexts.