Strategy To Improve Organizational Image Throughing Personality, Servant Leadership, Organizational Culture And Service Quality
Keywords:
Organizational Image, Personality, Servant Leadership, Organizational Culture, Service Quality, SITOREM Analysis.Abstract
Image is one of the important assets for an organization that should be continuously built and maintained. A good image is one of the important tools, not only to attract consumers in choosing products or services, but also to improve customer satisfaction attitudes towards the organization. Image also shows the existence of an organization in the public eye, namely showing the public's view of the organization that is formed over a long period of time. A well-formed image will also have a good impact on achieving the goals set by individuals or organizations.Based on preliminary research, it is known that the Image of PGRI Schools in Bogor Regency is relatively suboptimal. Therefore, research is needed to obtain information on variables related to improving Service Quality. The purpose of this study is to carry out strategies and ways to improve organizational image by conducting research on the influence between personality variables, servant leadership, organizational culture and service quality. This study uses the path analysis method to determine the influence between the variables studied and the SITOREM method for indicator analysis in order to obtain optimal solutions in efforts to improve organizational image.
References
AK Wardani, A Hermawan, S Setyaningsih (2024), Strategy to increase teachers'professional commitment through strengthening transformational leadership, personal value and job satisfaction. virtus-interpress.org
B Koro, A Hermawan, S Hardhienata, 2024 : Optimization of Strengthening Organizational Culture through the Development of Management Knowledge, Pedagogical Competence, Work Ethics, Organizational Commitment and Work Motivation, Jurnal Penelitian, Pendidikan dan Pengajaran: JPPP, 2024
Baines, P., Fill, C., & Page, K. (2011). Marketing. Oxford: OUP Oxford.
Baran, B. E., Shanock, L. R., & Miller, L. R. (2012). Advancing Organizational Support Theory into the Twenty-First Century World of Work. Journal of Business and Psychology, 27, 123–147.
Bauer, Talya and Erdogan, Berrin. (2012). An Introduction to Organizational
Behavior. Unnamed Publisher, Inc
Buchanan, D. A., & Huczynski, A. A. (2019). Organizational behaviour. Pearson UK.
Colquitt, J. A., LePine, J. A., & Wesson, M. J. (2015). Organizational Behavior. New York: McGraw-Hill.
Colquitt, J. A., Lepine, J. A., & Wesson, M. J. (2019). ORGANIZATIONAL BEHAVIOUR Improving Performance and Commitment (6th ed.).
E. Kusumadmo. 2013. Manajemen Strategik - Pengetahuan. Yogyakarta, Indonesia: Cahaya Atma.
Ganyang, Machmed Tun. (2018). Manajemen Sumber Daya Manusia (Konsep dan Realita). Bogor: IN MEDIA
George, J. M., Jones, G. R., & Sharbrough, W. C. (2015). Understanding and Managing Organizational Behavior. New Jersey: Pearson Prentice Hall Upper Saddle River.
Gibson, J. L., Donnelly Jr, J. H., Ivancevich, J. M., & Konopaske, R. (2012). Organizational Behavior, Structure, and Processes (14th ed.). New York: McGraw-Hill.
Gomes, F. C. (2001). Manajemen Sumber Daya Manusia. Yogyakarta: Andi Offset.
Hardhienata, S. (2017). The development of scientific identification theory to conduct operation research in education management. IOP Conference Series: Materials Science and Engineering, 166(1), 012007.
Hardiansyah. (2011). Kualitas Pelayanan Publik. Yogyakarta: Gava Media.
Hermawan, A (2022), Peningkatan Organizational Citizenship Behavior (OCB) Guru, Penerbit : Bukit Mas Mulia ISBN : 978-623-5812-12-0 HAKI : 000301002
Hermawan, A (2023), Model Kepemimpinan Melayani Kepala Sekolah. Penerbit Deepublish Anggota IKAPI (076/DIY/2012) HAKI : 000301002
Hilmi Aulawi, Rajesri Govindaraju, Kadarsah Suryadi, & Iman Sudirman. 2009. “Hubungan Knowledge sharing Behavior Dan Individual Innovation Capability”. Jurnal Teknik Industri, 11(2), pp.174–187.
Irawan, Handi. 2005. Customer Satisfaction. Yogyakarta: BPFE.
Joseph, O. O., & Kibera, F. (2019). Organizational culture and performance: Evidence from microfinance institutions in Kenya. SAGE open, 9(1), 2158244019835934.
Kasali, Rhenald. 2003. Manajemen Public Relation & Aplikasi di Indonesia. Jakarta: Griffin.
Kinicki, A., & Fugate, M. (2016). Organizational behavior : a practical, problem-solving approach. In McGraw-Hill Education (First inte). McGraw-Hill Education Singapore. https://doi.org/LK - https://worldcat.org/title/930003718
Kotler dan Keller. 2009. Manajemen Pemasaran. Jakarta: Erlangga.
Kotler, P., & Armstrong, G. (2008). Principles of Marketing. Prentice Hall International, Inc.
Kreitner, R., & Kinicki, A. (2010). Organizational Behavior. New York: McGraw Hill.
Kurtessis, J. N., Eisenberger, R., Ford, M. T., Buffardi, L. C., Stewart, K. A., & Adis, C. S. (2015). Perceived Organizational Support: A Meta-Analytic Evaluation of Organizational Support Theory. Journal of Management, 20(10), 1–31. https://doi.org/10.1177/0149206315575554
Leung, Chan, & Lee, Lee, T. Y., Leung, H. K., & Chan, K. C. 2013. “Improving quality management on the basis of ISO 9000”. The TQM Magazine, 11(2)
M Alwi, A Hermawan, (2023), Optimasi Penguatan Kualitas Layanan Guru Melalui Pengembangan Kepribadian dan Keadilan Organisasi. Jurnal Syntax Admiration, 2023
Marquardt, Michael J.. 2002. Building the Learning Organization : Mastering the 5 Elements for Corporate Learning. Palo Alto, CA: Davies- Black Publishing,Inc.
Murray, E. Jennex. 2008. Knowledge Management: Concepts, Methodologies, Tools, and Applications. New York: Information Science Reference.
Nwancu, C. L. L. (2017). Effect of Gender and Marital Status on Perceived Organizational Justice and Perceived Organizational Support. Gender & Behavior, 15(1), 8353–8366.
Pohl, S., Battistelli, A., & Librecht, J. (2013). The impact of perceived organizational support and job characteristics on nurses’ organizational citizenship behaviours. International Journal of Organization Theory & Behavior, 16(2), 193–207. https://doi.org/10.1108/IJOTB-16-02-2013-B002
Rambat, L., & Hamdani, A. (2016). Manajemen Pemasaran Jasa. Jakarta: Salemba Empat.
Rhoades, L., & Eisenberger, R. (2002). Perceived organizational support: A review of the literature. Journal of Applied Psychology, 87(4), 698–714. https://doi.org/doi/10.1037/0021-9010.87.4.698
Robbins, S. P., & Judge, T. (2018). Essentials of organizational behavior. Pearson.
Robbins, Stephen A. dan Timothy A. Judge. (2018). Essential of Organizational Behavior. Essex: Pearson Education Limited.
S Rusnadi, A Hermawan, B Indrati , (2024), Optimal Strategy for Improving the Quality of Teacher Services through Strengthening Knowledge Management, Interpersonal Communication, Organizational Support and Job Satisfaction - Jurnal Penelitian, Pendidikan dan Pengajaran: JPPP, 2024
S Subandi, A Hermawan , (2023), Strategi dan Cara Menurunkan Stres Kerja Melalui Penguatan Kecerdasan Adversitas, Komunikasi Interpersonal, Interdependensi Tugas dan Kualitas Layanan, - Jurnal Syntax Admiration, 2023
Sari, S.K. 2012. Pengaruh Citra Perusahaan Terhadap Minat Konsumen (Evaluasi Penjualan Jasa Kamar Aston Karimun City hotel). Jurnal Pemasaran.
Schein, E. H. (2017). Organizational culture and leadership. Hoboken: Wiley.
Schermerhorn, J. R. (2013). Management (12th ed.). New Jersey: John Wiley & Sons, Inc.
Schermerhorn, J. R., Hunt, J. G., & Osborn, R. N. (2016). Organizational Behavior. In Jurnal Penelitian Pendidikan Guru Sekolah Dasar (7th ed., Vol. 6, Issue August). John Wiley & Sons.
Sugiyono. (2007). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Supranto, A. (2005). Pengantar Teknologi Informasi. Jakarta: Salemba Infotek.
Sutojo, Siswanto. 2004. Membangun Citra Perusahaan. Jakarta: Damar Mulia Pustaka.
Tjiptono, F. (2005). Strategi Pemasaran. Yogyakarta: Andi Offset.
UR Siregar, A Hermawan, S Setyaningsih (2024), Increasing Teacher Work Productivity through Strengthening Organizational Culture, Interpersonal Communication, Tasks Interdependence, Job Satisfaction and Work Motivation - Indonesian Journal of Education and Mathematical.
Usmara, A. (2003). Strategi Baru Manajemen Pemasaran. Yogyakarta: Amoro Book.
Wexley, K. N., & Yukl, G. A. (2005). Perilaku organisasi dan psikologi personalia. Jakarta: Bina Aksara.
Wyckof. (2002). Prinsip Pemasaran (7th ed.). Jakarta: Erlangga.
Zagenczck, T. J., Gibney, R., Few, W. T., & Scott, K. L. (2011). Psychological Contracts and Organizational Identification: The Mediating effect of Perceived Organizational Support. Journal of Labor Research, 32, 254–281.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Andi Hermawan, Andri Kusuma Wardani, Eni Susanti, Biliantina Indrati
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
